5. Product Lines & Packaging
The Cuco ecosystem is built around collectible depth and phygital accessibility — where every pack, box, and edition feels like a treasure chest waiting to be opened.
5.1 Product Tiers
Booster Pack: 9–12 cards per pack; includes a chance for Keys, foils, or instant-win inserts.
Digital Booster Pack: 12 digital cards mirroring physical rarity parity (may include bonus cards to equalize value and pricing).
Starter Decks: Preconstructed decks tailored for new players to learn and play immediately.
Collector’s Vault Box (Physical): Premium edition box with higher odds for foils, Keys, and lore inserts — designed as a “treasure chest” experience.
Founders / Special Edition: Serialized, limited-run collector boxes featuring holographic elements, exclusive recipes, and numbered authenticity seals.
Hybrid Boxes: Digital bundles containing redemption vouchers for physical collectibles — bridging physical and digital collection paths.
5.2 Pricing Guidance (Season-0 Pilot & Season-1)
Booster (retail): $3.99–$5.99 (pilot aim: €5–6)
Premium Vault Pack: $7.99–$12.99
Collector Box: $39–$149 depending on edition
Digital Booster: $3.50–$4.50 (or parity pricing with bonus cards)
Rationale:
Short-run print costs and retail margins justify these ranges. Digital packs scale efficiently and should be priced to encourage adoption while maintaining the premium perception of physical packs.
5.3 Reasonable Per-Pack Price
Given the phygital security features (scratch foils, QR codes, holograms) and premium fantasy aesthetic, target pricing and cost estimates are as follows:
Booster Pack
9–12
$0.90–1.20 per pack
$3.99–5.99
Matches Pokémon/MTG entry range; profitable even at small pilot runs.
Premium “Vault” Pack
10–12 (higher rarity odds, guaranteed QR/Sigil)
$1.50–2.20
$7.99–9.99
Appeals to collectors and players seeking “instant win” thrill.
Season-0 Target:
For Season-0 (limited print run of 200–500 packs), aim for the $5–6 range — premium but approachable, covering short-run production costs while maintaining perceived value.
5.4 Box Set & Special Edition Pricing
Box sets anchor the mid- to high-tier collector strategy, enhancing replayability, lore immersion, and display value.
Standard Box Set
8–10 booster packs + mini lore booklet + 1 guaranteed foil or clue card
$10–15
$39–49
Core “Collector’s Vault Box” — should resemble Cuco’s treasure chest.
Special Edition / Founder’s Box
10–12 packs + exclusive lore art + serialized card (NFT/QR) + 1 mini-foil poster or map
$20–25
$69–89
Premium launch edition; limited numbered run (<1,000 units).
Master Box (Tournament / Display)
24 booster packs + store promo + lore map poster
$45–55
$129–149
Ideal for retail, tournaments, or influencer unboxings.
Narrative Naming:
Each box name ties directly into Cuco’s world — Vault Boxes, Seeker’s Chests, and Shapeshift Editions — designed to feel like artifacts from the legend itself.
Every edition hides the promise that “each box may hold more than just cards.”
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